Why 3D Virtual Tours for real estate are important ?
3D Virtual Tours for real estate industry are Truly one of the most powerful technology. 95% people more likely to call about homes with 3D walk-throughs. Rather than being limited solely to still photos of rooms and exteriors, listing agents are now able to give prospective buyers a realistic feel for the property on virtual walk-throughs. In a cyber tour, viewers are able to see firsthand the size of rooms in relation to one another and how it might feel to actually walk through the layout of the property — all from a quick browse on the Internet.
As a concept, virtual reality, or VR, has been around since the early 1960s. The many iterations of VR over the years have each been incrementally better than the last, but in 2014 when Facebook acquired Oculus Rift for $2 billion, things changed. Now there is a variety of competitors in the market; from general options such as Samsung Gear VR (powered by Oculus) or Google Cardboard to even some real estate-specific products such as Matterport. This product creates immersive virtual reality tours of homes, commercial spaces and places, and was first brought to Vancouver in 2014 by LNG Studios, a local 3D rendering and animation practice.
Virtual Tours in real estate marketing is one of the best technology to use.
Websites with virtual tours are viewed 5-10 times longer than those without virtual tours.
99% of sellers say a 3D tour would give their listing a competitive edge.
95% of people are more likely to call about properties with 3D virtual tours.
74% of agents using Matterport win more listings.
82% of sellers would switch to an agent offering 3D tours
90% of buyers would be more compelled by a listing with a 3D tour.
55% of buyers would buy a property sight-unseen.
This finding backs up an additional finding from a Realtor.com study, that found listings with a VR get 87% more views than those without virtual tours. In addition, Property Week found that virtual tours reduce the number of wasted viewings by 40%. That means they are responsible for increasing the likelihood of visitors closing a sale while navigating on a given website. Lastly, Planet Home’s ‘Trend Study’ concluded that 75% of potential customers and visitors consider a virtual tour to be a major decision-making tool before proceeding to a purchase. It’s clear that virtual tours are becoming a vital part of marketing both businesses and homes.
If you are already using Floor Plans as part of your marketing strategy, I am preaching to the converted. The reality is that floor plans are becoming the norm. If you are not providing this valuable tool to your clients you are not providing the service that is fast becoming an industry standard.
Detailed Floor Plans:
Reduce the confusion many purchasers experience when buying a home especially when they are going to numerous showings to find their perfect home.
Show the true layout and flow, allowing buyers to arrange their furniture and envision themselves in the home. + Help put the photos you have paid for into perspective.
Increase your profitability by quicker turnover of properties and letting you do what you do best; marketing and selling homes.
Generates new business as future clients see that you provide full and uncompromising service for each and every client. + Allow your buyers to see potential for renovations and additions.
Provide you with accurate information regarding room and space dimensions and overall floor areas.
One of the biggest complaints regarding Realtors is inaccurate floor areas and dimensions. Some Realtors mistakenly rely on years old MLS listing information or even original sales brochures provided by developers. Unfortunately, these are often incorrect because of differing industry standards, overly optimistic marketers and inaccurate measuring practices.
In many cases, newly built homes are not verified after completion. During construction many changes can be made to accommodate budgets, unforeseen site conditions and myriad of other complications which can change the size and shape of a building dramatically. It is not uncommon for these changes to be unrecorded with the builder or municipality.